You’re in the grocery store buying chips. Barbeque are fine, jalapeño are fine, but really more than anything you just want plain, salty, delicious chips (most likely kettle cooked but that’s a different story.) Now the only question you have is what kind are you going to buy?
You’re going to buy the ones that appeal to you the most.
Maybe that means the yellow and red bag you’ve been eating out of since you were a child. Or maybe it’s that new brand you haven’t seen before because they have a cool font and you really like the colors. Or maybe you’re going to get the store brand because it’s a few cents cheaper and you already love their cereal and don’t really care you just want chips.
No matter which one you choose you are going to buy based on the brand, and how you feel about that brand. That brand sets those chips apart from the rest of the bags of chips.
You are the face of your brand and what will be recognizable to your clients. Having a professional headshot on your website, business page, and LinkedIn will be the finishing touch on humanizing your business profile while creating an online presence that establishes a connection with your clientele.